Sep 08

Aussie Meat Academy Strengthens Retail Expertise Through Butchery Workshop

Aussie Meat Academy’s Train Like a Champion workshop and tasting at Four Seasons Jakarta strengthened retail professionals’ knowledge and practical skills in handling Australian beef.

Understanding the quality of a product goes beyond simply recognising its characteristics. The way beef is handled, cut, and prepared also plays an important role in maintaining its quality and delivering a better experience to consumers. This was one of the key focuses of Aussie Meat Academy through its Train Like a Champion programme.

On 8 September 2026, Aussie Meat Academy hosted a workshop and tasting session at Four Seasons Hotel Jakarta. The programme brought together retail staff from several leading retail chains, including AEON, Ranch Market, Farmers Market, HERO, The FoodHall, and Lotte Mart.

Led by Calvin Gung, Master Butcher & Senior Technical Specialist, the participants had the opportunity to deepen their knowledge of Australian beef while learning how the product should be handled through proper techniques.

Calvin Gung, Master Butcher and Senior Technical Specialist, presenting Australian beef knowledge at Aussie Meat Academy retail workshop

The programme began with a presentation session covering Australian beef and key principles of proper meat handling. The knowledge was then put into practice through a hands-on butchery session, focusing on the correct way to cut beef. Through the practical demonstration, participants were able to observe and understand how proper cutting techniques can produce suitable beef portions according to their intended use.  

A butcher demonstrating hands-on beef cutting and portioning techniques during Aussie Meat Academy butchery session

The butchery session was followed by a tasting experience, where participants sampled the beef cuts prepared during the practical session. This created a more comprehensive learning experience, allowing participants not only to understand the techniques through presentation and practice, but also to experience the result of proper beef handling through tasting.

For retail professionals, this type of knowledge plays an important role in developing a deeper understanding of the products they handle. Familiarity with beef characteristics, cutting techniques, and the final tasting experience can provide valuable insight into Australian beef and its qualities.

Through Train Like a Champion, Aussie Meat Academy continues to place knowledge, technical skills, and hands-on experience at the heart of professional development for retail teams. After all, the quality of Australian beef can be fully appreciated when it is handled with the right knowledge and technique.

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